Chris Glass - Designer for Wire & Twine - Creative Mornings Cincinnati
Josh Brewer - Photoshop you are a liar
Marshall McLuhan once said, “We shape our tools and afterwards our tools shape us.” The tools we use to design digital experiences have a profound affect on our approach and our process. Photoshop (and tools like it) were originally used to make photos look better, more vibrant, and evoke an emotional response. Years later our tools have shaped us into midnight-oil burning pixel-tweakers, striving to produce a beautiful, static rendering that will ultimately be anything but static. Painfully, the most stunning comp is nothing more than a theory until you push real data through it.
Markup, presentation, and behavior are the foundational layers of digital design. Our tools have allowed us to play safely in the “presentation” layer for far too long. Designers need to learn code. Some need to learn the fundamentals of programming. And others still, would be wise to push the boundaries of what it means to express their designs in code.
This talk will dig into the sobering truths that come from working on products that millions of people use everyday and leave you embracing the fluidity of the medium we know and love.
Von Glitschka - Drawing Conclusions - SAA
Von Glitschka stopped by SAA to share his thoughts on becoming a better designer and how drawing impacts creativity.
Stephanie Troeth - Cheat your way with UX - Beyond Tellerand
So you’re building a knockout web site, a cool mobile app, or kickstarting an startup idea. But how can you gain a better understanding of your users – your customers – to begin deciphering their needs? How can you figure out who would be interested, or if there’s going to be a market? Who is really your target audience?
In this talk you explore some user experience design (UX) tools and activities that can help us refine objectives, pave the way for making decisions, determine the shape of a minimum viable product and enhance how we translate brand values to voice and design.
Jina Bolton - CSS Workflow with SASS
Josh Brewer - Design is About Relationships
It’s easy to get so caught up in theory and process that we forget that design is about relationships. It’s not about Photoshop comps or bytes of code. It’s about people. And content. And, especially today, their devices. It’s about the interplay between content and form, between real-time data and how, when and why we share and consume it. It’s about enabling connections where they couldn’t have existed before. It’s about focusing on creating experiences that are more meaningful, more delightful, and ultimately, more human.
Debbie Millman - The Top 10 things I wish I knew when I graduated from college @Creative Mornings NYC
Aaron Walter - The Real Me @ ParisWeb 2012
While some companies use their brand as an opaque facade to hide their questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers. Through real world examples, you’ll see the key benefits personality creates for companies.
We’ll discuss how to create Design Personas, the starting point for brand personality, and discover the relationship between brand voice and tone.
Brad Frost - Beyond Media Queries: An anatomy of an adaptive web experience @ Smashing Conf
Media queries may be responsive design’s secret sauce, but we know there’s a whole lot more that goes into crafting amazing adaptive experiences. By dissecting an example of a mobile-first responsive design, we’ll uncover the principles of adaptive design and highlight some considerations for creating contextually-aware Web experiences. We’ll go over emerging mobile Web best practices and responsive patterns that can assist in our journey toward a future-friendly Web.
Marko Dugonjić - Advanced Typesetting for Web @ Parisweb 2012